Writing Riches: Learn How to Boost Profits, Drive Sales and by Ray Edwards

By Ray Edwards

With the task marketplace in a nation of flux, and lots of former company staff impressive out all alone, there's a new concentrate on self-owned companies and the entrepreneurial spirit. And the hot frontier is the net. yet very similar to the brick and mortar version, on-line revenues has its personal lingo and calls for a brand new method of revenues language. Ray Edwards’ new publication, "Writing Riches", opens the door to the recent on-line enterprise proprietor and marketer, giving insiders counsel and secrets and techniques in line with his personal very winning occupation. for example: * you need to faucet the profit-pulling energy of compelling copy--and watch your services or products FLY off the shelf at blinding speeds! * you need to know the way altering quite a few phrases in your web site can double or maybe quadruple your sales--overnight! * you realize the magic revenue strength of killer copy--but don't need to shell out $30,000  (or extra) whenever you wish revenues replica written. * you are an entrepreneur or solo expert and need to put in writing your individual replica to get your internet revenue circulate all started. * you must educate your on-staff copywriter within the secrets and techniques of confirmed direct-response copywriting that will get effects. even if new to the area of on-line revenues writing, or a veteran with a wish to take it to the subsequent point, "Writing Riches" is the suitable resource for achievement.

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Additional info for Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy

Sample text

We don’t know how to differentiate whether our offer is truly remarkable or whether we’re just enamored with it because it’s ours. This is something that you need to have some real discernment about. This is where getting a good fresh set of eyes, from outside your company, is very important. ” 4) The reason-why headline. This is another direct headline that offers specific reasons to consider your offer. Using numbers is something that’s often done when using the reason-why headline. Alex Mandossian pioneered this concept with his Teleseminar Secrets sales letter site.

Here’s what I mean: it takes 212 degrees of heat to boil water, so you could be at 211 degrees and the water is not boiling. That’s the situation you’re in with your prospect who’s reading your sales letter. If you’ve done all the other parts right, you’re at 211 degrees and you need to find a way to get that extra degree to make that water boil, to make the sale happen. Your bonus is that extra degree, that extra nudge that pushes the prospect over the edge. 14) The offer. Or the call to action, as it’s sometimes called.

Whatever copy you’re writing, for the purposes of our discussion in this book, is an ad. Each of those items that I just mentioned—the e-mail, the sales letter, AdWords—has a headline, so the principles apply, even though the execution may be somewhat different. You can compare this formula to just about any sales letter you encounter online, and I think you’re going to see that they all follow it pretty much to the letter. 3) The deck copy. Some people call this the subhead, but I think that’s inaccurate because we have another block in our stack of building blocks that we’re going to call a subhead.

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