Write to Sell: The Ultimate Guide to Great Copywriting by Andy Maslen
By Andy Maslen
Beautiful to shoppers in the course of the written be aware hasn't ever been extra vital in an more and more textual content ruled global, and unique and encouraging revenues reproduction is confirmed to have an extended lasting effect on a audience, yet revenues writing has a tendency to be ignored in advertising. full of uncomplicated suggestions, this e-book will yield rapid advancements in writing for letters, brochures, e-mail, proposals, web content, and extra. With specialist assistance and recommendation for firms huge or small, an individual who must write or enhance their revenues replica will reap the benefits of this inspirational and functional consultant.
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Extra info for Write to Sell: The Ultimate Guide to Great Copywriting
You need to tell stories, paint pictures, involve your reader in your sales pitch and bring them along with you. ) you'll realize you've set the bar pretty high. It takes a lot of thought and then even more hard work to write words that will excite your reader (or worry them) but it's not AS hard as many copywriters think. And the results more than justify your investment. Later on in this book, we'll look at some writing techniques for achieving the KFC task. Chapter 9 Understanding what you're really selling Most of us, when we sit down to write some sales copy, think about what we're selling.
Managers are in love with the product. Agency copywriters, frequently, are in love with themselves (bound by their artistic aspirations and their desire to win creative awards doled out by their peers). But who's in love with the reader? Who's trying to figure out what they want to hear? What their needs and wants are? What will motivate them to pay attention to a sales message, believe it and act upon it? 3 Beautiful things come in small packages Most business copywriters, especially in-house copywriters, assume that bigger is better.
Why say “prior to” when “before” is available? Why say “substantial revenue stream enhancement” when you just mean “a big hike in sales”? And it pays to distinguish between technical vocabulary and the threadbare clichés that fly around most organizations. I have many favourites, but high on my list just now is “going forward” (as opposed, presumably, to “going backward”—always useful in business). Chapter 5 The B-word (and why it's so much better than the F-word) If you're going to be a great copywriter (and as you've bought this book you clearly want to be) you need to be able to translate the age-old techniques of face-to-face selling onto the page (or screen if you're writing online campaigns).