The Silent Revolution: How Digitalization Transforms by Mercedes Bunz (auth.)
By Mercedes Bunz (auth.)
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The Gutenberg Galaxy catapulted Marshall McLuhan to popularity as a media theorist and, in time, a new media prognosticator. Fifty years after its preliminary ebook, this landmark textual content is extra major than ever prior to.
Readers should be surprised by means of McLuhan’s prescience, unequalled by means of an individual seeing that, predicting as he did the dramatic technological recommendations that experience essentially replaced how we converse. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that may emerge within the late-twentieth and twenty-first centuries — regardless of having been written while black-and-white tv was once ubiquitous.
This new version of The Gutenberg Galaxy celebrates either the centennial of McLuhan’s delivery and the fifty-year anniversary of the book’s booklet. a brand new inside layout updates The Gutenberg Galaxy for twenty-first-century readers, whereas honouring the leading edge, avant-garde spirit of the unique. This version additionally contains new introductory essays that light up McLuhan’s lasting impression on numerous scholarly fields and pop culture.
A must-read if you inhabit today’s worldwide village, The Gutenberg Galaxy is an critical highway map for our evolving verbal exchange landscape.
The general public sphere is expounded to be in hindrance. Dumbing down, tabloidisation, infotainment and spin are purported to contaminate it, adversely affecting the standard of political journalism and of democracy itself. there's a pervasive pessimism in regards to the courting among the media and democracy, and common obstacle for the way forward for the political approach.
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Extra info for The Silent Revolution: How Digitalization Transforms Knowledge, Work, Journalism and Politics Without Making Too Much Noise
As the masses entered the web, however, to leave innumerable homepages behind, even an army of humans had no chance of indexing the internet anymore. It became too successful. The amount of webpages exploded. There needed to be a new way of indexing the internet. A website’s relevance had to be registered automatically. Sergei Brin and Lawrence Page introduced this to the digital public with Google, when presenting their paper ‘The Anatomy of a Large-Scale Hypertextual Web Search Engine’ at a conference in 1998 (Brin and Page 1998).
An interesting reaction: instead of being enthusiastic about the new possibilities of sifting through more knowledge than ever before, we have suspected them with Nicholas Carr (2008) of ‘making us stupid’. After having clarified that the role of an expert has still a place, it is now time to understand where the hypothesis, technical knowledge makes us stupid, is coming from. 1057/9781137373502 How the Automation of Knowledge Changes Skilled Work science looks for knowledge proper, technology is generally considered to be after a less-pure endeavour: it is considered as applied knowledge or practical knowledge.
They discovered that companies might have stopped shedding workers, but they didn’t hire people. Analysing figures of the US Department of Commerce, they also found that investment in equipment and software had already returned to 95 of its historical peak (2011, 3). These numbers indicate clearly that the recession was only over for the machines: companies bought new equipment, but they didn’t employ. 1057/9781137373502 The Silent Revolution are built upon. An alarming development fortified by our archaic definition of skilled work and our antiquated discourse of the expert.