The Elements Of International English Style: A Guide To by Edmond H. Weiss
By Edmond H. Weiss
This easy-to-use guide is an important source for a person who must write English correspondence for a world enterprise viewers. In an interesting, obtainable variety it integrates the speculation and controversies of intercultural verbal exchange with the sensible talents of writing and enhancing English should you learn it as a moment language. The e-book emphasizes ideas of simplicity and readability, right etiquette, cultural sensitivity, applicable structure and typography, and extra to extend the possibilities textual content ready through a local English speaker could be greater understood via a non-native speaker. It additionally updates conventional recommendation with new insights into "e-mail culture." both worthy for college kids and pros in enterprise communique, advertising and marketing conversation, and foreign enterprise, the weather of foreign English sort is full of practical examples, difficulties, and tasks, together with: fifty seven particular strategies to internationalize one's English; thousands of before-and-after comparisons exhibiting the consequences of modifying for a world viewers; versions of foreign correspondence; useful dialogue questions and paintings tasks; priceless assets for additional examine, together with books, articles, and internet sites.
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Extra resources for The Elements Of International English Style: A Guide To Writing Correspondence, Reports, Technical Documents, And Internet Pages For A Global Audience
4th ed. New York: Macmillan, 1995. Thrush, Emily A. ” Technical Communication Quarterly (Summer 1993): 271–283. Weiss, Edmond. ” Journal of Business and Technical Communication (April 1998): 253–269. 2 Principles of Simplicity Selecting or coining the right words can increase the chances that E2 will understand E1’s writing. English has an immense vocabulary with several synonyms for most terms. Generally, writing in an International English Style requires us to restrict our vocabulary and discipline other language choices.
Unfortunately, asking readers to branch and loop through a document lowers the general attractiveness and usefulness of the publication. Indeed, when one leaves the main text to pursue a definition in the glossary, it is often difficult to work one’s way back to the original point of departure. The more the intended reader of a document is asked to read anything other than the next word, the greater the burden, the less reliable the communication, the less attractive the publication, and the more likely that the reader will abandon the process.
To solve the former problem, Ogden, like many language radicals of the period, including George Bernard Shaw, proposed a new set of phonetic spelling rules, so that, for example, cough and cuff would evidently end with the same sound. Not surprisingly, Ogden’s spelling crusade—like everyone else’s—failed. But his attack on vocabulary was far more successful. Ogden proposed that the rich mess of English vocabulary could be reduced to 850 words, and that this tiny list, capable of being learned in a few days or weeks, could, with the application of a few consistent prefixes and suffixes, be adequate to sustain an adult level of conversation on a wide variety of personal and professional topics.