The Do It Yourself Lobotomy: Open Your Mind to Greater by Tom Monahan

By Tom Monahan

An Adweek e-book grasp the innovations that prime businesses use to spark creativity In modern-day company atmosphere, gaining the aggressive part via artistic and unique considering is a vital section of model process. inventive chief of advertisements Tom Monahan bargains a clean examine the topic, supplying difficult and quick tools for liberating the brain and encouraging lively creativity in oneself and others. His 180-degree Thinking(TM), a hundred MPH strategy, and different strategies he employs in his artistic consulting perform are easy-to-use suggestions for unleashing new rules and facilitating artistic product improvement, ads, and advertising plans. This e-book has the additional advantage of Monahan's event of utilizing those tools at A-list purchaser businesses.

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Extra resources for The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

Example text

Basically, that individual created a problem to solve. ❖ A PROBLEM IS A MUST I believe it’s impossible to be creative without a problem. We are all at our creative best when we’re solving problems. A real problem, that is. You see, many things we call problems really aren’t. Let’s examine this stuff, problems. When you solve a problem what’s the language you usually use? ” Or . . ” If you found a solution, did you really have a problem? I mean, the answer already existed. You did find it, after all.

Em r t x ne oa t en tak s r be um n ge lar f o aw el h (T Wooo: This book will have lots of random, out-of-place material, kind of like this. See more on the law of large numbers in Chapter 7, page 91. Following are some of the features that will allow you, even encourage you, to break the rules of thinking even as you (1) read, (2) peruse, (3) scan this book taking in call outs, sidebars and illustrations. Henceforth you’ll find the running text frequently interrupted by what I officially call “Wooo” (Wisdom out of order) elements, where information is presented more randomly, often more graphically, easy to read, sometimes totally out of the blue.

A real problem, that is. You see, many things we call problems really aren’t. Let’s examine this stuff, problems. When you solve a problem what’s the language you usually use? ” Or . . ” If you found a solution, did you really have a problem? I mean, the answer already existed. You did find it, after all. Here’s how this so-called problem-solving soap opera might play out, for example: “We have to do a holiday promotion to move some merchandise,” someone in retail marketing might say. ” asks the white knight in wing tips.

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