The Auction App: How Companies Tap the Power of Online by Leland Harden

By Leland Harden

How businesses resembling L. L. Bean and solar Microsystems are utilizing on-line auctions to aid advance their backside lines

From liquidating extra stock to B2B fabrics procurement, company the US has found on-line auctions as a catalyst for redefining previous supply-chain relationships and company practices. so much analysts ponder them the following significant enterprise opportunity.

The public sale App details the instruments and strategies hired through solar Microsystems, Coca-Cola, and firms of any measurement and nearly each for growing, engaging in, coping with, and executing on-line auctions. higher numbers of companies should be in a position to realize the various ecocnomic merits of using on-line auctions. The public sale App shows them how to:

  • Liquidate extra stock
  • Acquire new shoppers cost-effectively
  • Conduct real-time industry study
  • Provide new avenues of cooperation among and providers

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Extra info for The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

Example text

As e-commerce became much more common for B2B selling as a whole, it became a simple matter to add ordering information to both extranets and intranets. Existing clients and new customers could order directly online. About this time, we began to see the first “listing agents” for B2C and B2B commerce. com, now eDentist) and/or directed a consumer to all the sites that sold a particular product (such as MySimon). The listing agents helped buyers comparison-shop online. This was fine for low-ticket and consumer items.

There is no centralized “hub” that can be prosecuted within any legal jurisdiction, and the data stream may be distributed through several different servers and IP routing systems so that participants can avoid detection. ) Most of corporate America still doesn’t understand what Napster really means to twenty-first century marketing. Most have focused only on the fact that Napster was a delivery system for “free” product. They neglected to realize that P2P marketing could be used with great success to sell product.

The most common model, though, is the merchant site. A merchant site, such as Sam’s Club, offers its own merchandise for sale, acting as a retailer with selected inventory sold to consumers in an auction format. Another example, one that offers some insight into the promotional possibilities of the auction app, is New Line Cinema, which like HBO auctions props (a Corvette driven in an action film, a shirt and tie that have shared screen time with Jackie Chan) and mass-produced memorabilia (T-shirts, posters) to an audience of movie buffs.

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