The AdSense Code: What Google Never Told You About Making by Joel Comm
By Joel Comm
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Additional resources for The AdSense Code: What Google Never Told You About Making Money with AdSense
By placing the ads on the right hand edge it's psychologically 'less distance' between your right hand and the screen. This 'closeness' in my opinion makes the user feel more comfortable and therefore more likely to click through to a link. They feel more in control of their visit experience. com). I think putting vertical ads in space so that they form the border of the main text makes the page look a lot cleaner. But that doesn’t necessarily mean that they’re going to get more clicks. If you’re putting a vertical banner in an area where you have other content then just make sure, as always, that you blend them in well so that they look like the rest of your content.
Shtml 42 © Copyright 2006, Joel Comm and InfoMedia, Inc. All rights reserved worldwide. 2 Make The Border Go! You can more than DOUBLE your click-through's with this one simple tweak! Even before the Internet, ads in newspapers and magazines were marked off with a thick, heavy border. No wonder borders and boxes have come to symbolize advertising messages. Fig. 2 How to make the border disappear! Ads with prominent borders make your pages look cluttered. They distract the eye from the ad text, while marking off the ad blocks from the rest of the content.
It’s one of Google’s rules. But you don’t have to display it in a way that people can see it. One legitimate trick to make the click-through link less obtrusive is to change the URL display color to match the text description color. Now the link will blend in with the text description and the eye will be drawn to the hyperlink instead of the URL. Google provides these tools for you. Why not use them? Note that the 728 x 90 leaderboard and the 468 x 60 banner do not display the URL line by Google’s design.