Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies by David Siteman Garland

By David Siteman Garland

Store time and cash in development, advertising and marketing and selling what you are promoting

With large contemporary shifts within the manner companies are equipped, advertised, and monetized, those are "wild west" occasions for company. during this new panorama, marketers and small enterprise proprietors even have an side in advertising and marketing with out spinning their wheels or going broke.

Smarter, speedier, Cheaper delivers an leading edge, approachable new consultant on the right way to industry, advertise and increase your small business drawing on genuine international examples and providing useful recommendation in place of fluffy idea. It provides an entire roadmap for advertising and marketing and selling your small business with the most recent techniques.

  • Draws from writer David Siteman Garland's large reviews as a winning entrepreneur
  • Based on numerous interviews with profitable leaders, together with conversations with marketers and vendors of companies huge and small
  • Strategies and concepts are effortless to appreciate, digest, and instantly placed to use

From studying while to stint and while to splurge to learning the paintings of on-line schmoozing, Smarter, speedier, Cheaper will prevent time, cash, and aggravation no matter if you are development your 10th enterprise or your first.

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Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Retailer time and cash in development, advertising and marketing and selling your online business With large fresh shifts within the manner organizations are outfitted, advertised, and monetized, those are "wild west" occasions for company. during this new panorama, marketers and small enterprise proprietors even have an part in advertising and marketing with no spinning their wheels or going broke.

Additional resources for Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Example text

But being driven by passion truly makes them a whole heck of a lot easier to do. When you combine your passion and business, you create the perfect storm that suddenly makes everything seem a lot better. You are excited to go to work and to finish that project you’re working on—even if it’s late. It makes you go above and beyond. And passion goes way beyond products. It has a higher purpose. Let’s say you sell toasters (I know, random). You might be superpassionate about the toaster itself. We all know that somewhere, someone is the toaster king and thinks about toasters morning, noon, and night.

Introspective. Quirky. Bossy. Serious. Wacko. You might be any of these or a variety of other personality types or others. There is no denying, however, that your personality is one thing that defines you and sets you apart from others. It would be safe to conclude that absence of personality does not attract others. Who wants to listen to or watch someone with no personality? I, myself, would rather watch my socks dry. So, what does this have to do with marketing and promoting by being smarter, faster, cheaper?

But you have to know when to give and when to charge for your product or service. After all, you do want to make a profit, right? P1: TIX/XYZ P2: ABC c01 JWBT378-Garland October 7, 2010 17:20 Printer Name: Yet to come P1: TIX/XYZ P2: ABC c02 JWBT378-Garland October 13, 2010 8:2 Printer Name: Yet to come 2 Create Your Foundation Be a Human, Not a Company Before jumping into strategies and ideas, let’s chat a bit about foundation, because while tactics are fantastic, without a foundation, strategies and ideas will do nothing for you.

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