Sex in Consumer Culture: The Erotic Content of Media and by Tom Reichert, Jacqueline Lambiase

By Tom Reichert, Jacqueline Lambiase

Publish yr note: First released in 2005
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Sex in customer tradition: The Erotic content material of Media and Marketing considers using intercourse to advertise manufacturers, magazines, games, television programming, tune, and movies.
providing either quantitative and qualitative views from top students in a number of disciplines, this quantity addresses a number of fundamental concerns reminiscent of media advertising, racial representations, appeals to homosexual and lesbian groups, content material analyses, and case experiences.

Chapters characterize various views, addressing such questions as:
• What occurs whilst sexual content material created for adults reaches children?
• What which means do sexual phrases and pictures have in the contexts of sporting activities, alternate exhibits, games, own advertisements, or client net sites?
• What results could sex-tinged photos have on audiences, and the place should still the point of interest be for brand new results research?
• the place are the present limitations among pornography and mainstream sexual depictions?

Exploring sexual info because it is utilized in mass media to promote items and courses, Sex in purchaser Culture is a crucial assortment, and it'll be of serious curiosity for students and scholars in ads, advertising, media advertising, persuasion, mass communique & society, and gender reviews.

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Extra info for Sex in Consumer Culture: The Erotic Content of Media and Marketing

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Audience intellectuals were made up of two sub-groups of professionals who often worked together: advertisers/marketers, including copywriters, who worked at advertising agencies and academics who worked as professors of advertising and economics at universities; and university-aYliated social scientists, especially psychologists and sociologists, who specialized in quantitative and psychological interview techniques. qxd 1/14/2004 10:18 AM Page 19 T H E P S Y C H O L O G Y O F RA D I O A D V E RT I S I N G 19 Tide constituted the publishing nexus for most advertising professionals.

34 The ads presented here, however, paint a much less rosy view of capitalism—or at least of the modern condition. ” Altogether, these ads remind listeners that their world is full of domestic drudgery (White Naptha and Duz), anxiety (Nervine), and alienation (Solitaire), and that it is unhealthy and potentially dangerous (Ipana toothpaste and all cigarette ads). Did listeners react to the negativity presented in radio ads? Many ads were structured to anticipate just such a reaction. ” Of course, the announcer went on to say quite a few words about the laxative with a peculiar name: Friends, one of the products that makes it possible for us to present Fred Allen .

29 Radio advertisements had to construct the problem for the listener before they could oVer the product as the solution. In the following commercial for Ipana toothpaste, the listener is urged to feel anxious about “Xabby” gums, about eating “soft foods,” and about having a less-than-lovely smile: For the sake of your smile, look at your toothbrush tonight. Does it show a faint tinge of pink? That’s a warning signal [police whistle]. That’s pink toothbrush, and you’d better see your dentist about that.

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