News Writing by Anna McKane

By Anna McKane

Anna McKane's information Writing is a pioneering e-book dealing completely with the all-important craft of writing information tales. The e-book offers totally with all points of writing information, together with tips on how to write an outstanding intro, or first paragraph; easy methods to order the data and gather a profitable tale; and what language to exploit. It offers a step by step advisor to developing a narrative, with strong and undesirable examples, and a close research of fashion, language, and grammar. There are checklists to aid green writers to degree their paintings.

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Sample text

Indeed, in the case of celeb stories, it is the person’s name that makes the story. qxd 10/19/2006 30 5:11 PM Page 30 NEWS WRITING person is not known to your readers, don’t use the name in the first paragraph. Work out what it is about him or her which is interesting, what it is that defines the person from the point of view of the story. A national newspaper might run: A British couple escaped injury when their hire car fell over a cliff in Spain ... In this case, the paper is writing about the couple because they are British.

The story went on to say that ‘big ticket furniture items’ such as dining tables and chairs would be offered on the Tesco website. 5 billion furniture market in the New Year, offering big ticket items such as dining tables and chairs on its website, in a pitch that could hurt specialists such as MFI. There are three ways to check whether this would be the best possible intro: • The word count: it is 36 words, just too long to be easily grasped in one glance. • It can barely be read in one breath, certainly only by taking a very deep breath and expending every bit of air.

The first sentence has to persuade your reader to read the second, the second has to persuade her to read the third, and so on. A reporter writing a classic news story, of the type which appears in newspapers, magazines and on agency services every day, aims to grab the reader’s attention by putting the most important and interesting point first. The idea is that this event will be so interesting that the reader will be prepared to invest another couple of seconds in reading the second paragraph, and so on.

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