Marketing Careers in the Licensing Industry by Institute for Career Research

By Institute for Career Research

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Some of these companies spend years on a major sporting event because they are paying big dollars to sponsor the event. Check out the company’s website, make some phone calls, and send in your résumé. Be willing to begin at the very bottom of the ladder. Also consider a job with one of the big manufacturing companies that buy licenses to sports properties. Imagine the training you would get if you were the license product manager at Reebok, which recently spent $100 million for a 10-year licensing deal with the NFL.

Think of museum gift shops, charity events and fundraisers, or environmental organizations like the World Wildlife Fund. 30 GETTING STARTED IF YOU ARE STILL IN COLLEGE, BUT YOU THINK YOU WANT TO INVESTIGATE THE world of licensing, consider an internship or summer job. There are a couple of ways to do this: Examine The Licensing Letter Sourcebook, which is usually available in the reference area of a public library. This bible of the industry lists licensors, licensees, agents and others involved in this business.

There are 150 minor league baseball clubs. com/), you are going to learn how to do in-stadium promotion, ticket promotion, sell sponsorship sales, how to sell advertising program space and how to develop 31 season ticket and special ticket campaigns. You may be doing it for a small local club, but after two years of that, with your academic education and some real world background, you become a pretty valuable job candidate. Consider sports sponsors. Sponsorships are generally the largest deals made in sports other than a broadcast deal.

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