Magazine Editing (Blueprint) by John Morrish
By John Morrish
This article examines and explains the task of the journal editor in either its journalistic and managerial features. Written through an skilled journalist and previous editor, it attracts upon the reports of a few journal execs who have been interviewed for this e-book. drawing close the editorial function from a pragmatic viewpoint, this e-book presents recommendation on such components as: changing into an editor; operating with publishers; making a profitable editorial approach; handling the editorial crew; layout and construction matters; drawing up a piece of writing funds; the criminal framework; new know-how and online publishing. John Morrish's publication may still function either an creation to aspiring or newly-appointed editors and likewise as a resource of knowledge to those that have extra event. will probably be of use to these engaged on a number of guides together with purchaser and alternate titles, weeklies and monthlies, advertisements and circulation-driven titles.
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Research can be a help in building that vision. It is certainly essential in ensuring that that vision does not lose sight of reality. But it is not a substitute for it. It is also worth noting that people who take part in research find it very easy to say what they don’t like about existing publications, and those which are presented to them in dummy form. They do not, however, find it easy to talk about magazines which are planned but which have as yet no real shape or form. It is a fact that many of the most significant magazines are those which could never have been arrived at by research: no survey would have given any support for the creation of Private Eye or the Spectator.
Nothing should interfere with the centrality of that relationship. The whole editorial effort of the magazine is directed to finding and keeping each reader. It is to the reader that editors owe their deepest duty and loyalty. Too often readers are seen as an irritant, an unnecessary drag on the smooth running of the publishing machine, a group to be steered, persuaded and bullied but never consulted, engaged in discussion or trusted. This is a great mistake. It will be argued that your loyalty as an editor should be to your publisher, which is certainly true: the act of publishing needs to be a team effort, and the publisher provides the wherewithal to make it happen.
If serious problems present themselves in individual sections of the magazines, it is obviously better that those problems be discussed with the appropriate individuals. More generally, it is easy for a research document to influence the whole mood of an editorial team in a way that is not always helpful. Neither complacency nor outright despair will enhance a magazine’s chances of success in a difficult market. You should produce a formal response to any such research document before you let your colleagues see it.