Magazine editing by John Morrish

By John Morrish

This article examines and explains the task of the journal editor in either its journalistic and managerial points. Written by way of an skilled journalist and previous editor, it attracts upon the reports of a couple of journal execs who have been interviewed for this booklet. coming near near the editorial position from a realistic standpoint, this publication offers suggestion on such parts as: changing into an editor; operating with publishers; making a winning editorial procedure; dealing with the editorial workforce; layout and construction concerns; drawing up an article price range; the criminal framework; new know-how and online publishing. John Morrish's booklet should still function either an advent to aspiring or newly-appointed editors and in addition as a resource of data to those that have extra adventure. will probably be of use to these engaged on a number of courses together with shopper and exchange titles, weeklies and monthlies, advertisements and circulation-driven titles.

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How will they affect your freedom to edit? How does the magazine sit in the workplace? Does it have rivals? How does it perform against them? How is it perceived by those rivals, and by the industry it serves, and by advertisers? What is its corporate situation? It may be one magazine among many similar titles in a giant house. It may be an individual owner’s pet project. Its future may depend entirely upon figures in a spreadsheet—or on the changing moods of its owner. And what is its history?

More likely, you will inherit a magazine and a market situation and be invited to make things better. You may be asked to increase circulation, and you may have your own editorial ideas for doing that. Remember, however, that non-editorial factors are increasingly important in driving sales: advertising, PR, subscription offers and free gifts. And you can do nothing to prevent new competitors entering your market—although if you produce a powerful magazine, they are less likely to challenge you.

Then the research discovers that they’d really rather have something else, so the magazine provides that. Article lengths go up and headline sizes go down; then the process is reversed. Many doomed titles first have to endure a period of research-induced vacillation, which generally finishes them off. Research is valuable in helping you create an editorial strategy and carry it through. It is not a replacement for that process. Remember that your readers want you to like them. But they want to be liked by someone confident and steady; they don’t want a magazine that panders to their whims and appears desperate.

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