Long Tail, The, Revised and Updated Edition: Why the Future by Chris Anderson

By Chris Anderson

The ny instances bestseller that brought the enterprise international to a destiny that is already here--now in paperback with a brand new bankruptcy approximately lengthy Tail advertising and a brand new epilogue.

Winner of the Gerald Loeb Award for top company ebook of the 12 months

In an important enterprise booklet given that The Tipping aspect , Chris Anderson exhibits how the way forward for trade and tradition is not in hits, the high-volume head of a standard call for curve, yet in what was once considered as misses--the forever lengthy tail of that very same curve.

''It belongs at the shelf among The Tipping aspect and Freakonomics .'' --Reed Hastings, CEO, Netflix

''Anderson's insights . . . proceed to persuade Google's strategic pondering in a profound way.''

--Eric Schmidt, CEO, Google

''Anyone who cares approximately media . . . needs to learn this book.''

--Rob Glaser, CEO, RealNetworks

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Extra info for Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

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These “filters” can drive demand down the Tail. 4. Once there’s massively expanded variety and the filters to sort through it, the demand curve flattens. There are still hits and niches, but the hits are relatively less popular and the niches relatively more so. 5. All those niches add up. Although none sell in huge numbers, there are so many niche products that collectively they can comprise a market rivaling the hits. 6. Once all of this is in place, the natural shape of demand is revealed, undistorted by distribution bottlenecks, scarcity of information, and limited choice of shelf space.

Before the year was over, Sears had opened seven more retail stores—four in mail-order plants. By the end of 1927, it had twenty-seven stores. Huge selection and low prices appealed to everyone, and the supply-chain efficiencies Sears had developed for mail-order allowed the company to offer unprecedented selection in its retail stores, too (helping to lay the groundwork for what would eventually become the Wal-Mart model). America was hooked on choice. The superstores offered huge selection at low prices.

You can find everything out here in the Long Tail. There’s the back catalog, older albums still fondly remembered by longtime fans or rediscovered by new ones. There are live tracks, B-sides, remixes, even (gasp) covers. There are niches by the thousands, genres within genres within genres (imagine an entire Tower Records store devoted to eighties hair bands or ambient dub). There are foreign bands, once priced out of reach on a shelf in the import aisle, and obscure bands on even more obscure labels—many of which don’t have the distribution clout to get into Tower at all.

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