Life After the 30-Second Spot: Energize Your Brand With a by Joseph Jaffe

By Joseph Jaffe

The outdated media techniques advertisers used for many years now not paintings. here is what does!Traditional advertisements, within the kind of print, radio, and so much significantly, tv, is way much less powerful than it was once. ads options utilizing merely those mediums not paintings. lifestyles After the 30-Second Spot explains how savvy retailers and advertisers are responding with new advertising strategies to get their message out, get spotted, interact their audiences-and bring up revenues! masking themes resembling viral advertising, gaming, on-demand viewing, long-form content material, interactive, and extra, the booklet explains the recent avenues dealers and advertisers needs to use to switch conventional print, television, and radio advertising-and which innovations are most excellent. This publication is each marketer's highway map to "new marketing."

Show description

Read or Download Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising PDF

Similar advertising books

A Technique for Producing Ideas (Advertising Age Classics Library)

A strategy for generating principles ,reveals an easy, good idea-generation method that has stood the try out of time.

First offered to scholars in 1939, released in 1965, and now reissued for a brand new new release of ads execs and others trying to jump-start their inventive juices, this robust advisor info a five-step procedure for accumulating details, stimulating mind's eye, and recombining previous parts into dramatic new ideas.

Underdog Advertising

Underdog ads is written for the small-to-midsize enterprise that needs to compete opposed to higher businesses for revenues, industry proportion and model know-how. in accordance with confirmed artistic and strategic advertisements rules that experience built and subtle over the past twenty-five years, the publication is helping smaller companies create and execute ads courses which are potent within the face of sturdy festival.

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Retailer time and cash in construction, advertising and selling your small business With large contemporary shifts within the approach organisations are outfitted, advertised, and monetized, those are "wild west" instances for enterprise. during this new panorama, marketers and small enterprise vendors even have an facet in advertising with out spinning their wheels or going broke.

Additional resources for Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Sample text

Evening commute: You guessed it—radio, newspapers, and magazines make the commute home a pleasure. Ꭳ Evenings: Granddaddy of them all, television prevails with a host of must-see programming. Warning: If you’ve been sold on the preceding scenario as Integration, it’s not. It’s stalking at worst and overkill at best. Here’s a different view of the same scenario: Wake up: Clock radio rudely awakens victim from slumber (snooze button is hit within seconds and/or radio is yanked from nightstand and hurled into wall).

And taking this one step further, what qualifies as bad advertising? Consider the attempt to rename (or reposition) the World Wide Web as the World Wide WOW. AOL recently reached out to sample the fruits of the sexy brand world. AOL utilized the highly recognized Running Man icon in two lead spots that broke around the time of the 2004 Academy Awards. The better of the two spots leveraged the Bionic Man theme and the other, surprisingly, looked to Sharon Stone in an almost uncomfortably suggestive way.

The chart is a good gauge of both the consumption shifts taking place as well as their magnitude. 1 Changes in media consumption. Courtesy: In-Stat/MDR. The End of the Line 33 What a difference a year makes and what an endorsement for new marketing and the fact that, particularly if you are in the advertising industry, you made a wise decision to purchase this book! The Web and network television are reverse images of each other. The only other media touch point that finds itself on the wrong end of growth is video games, but this is seen as an anomaly attributable to it being the fifth year of a five-year cycle.

Download PDF sample

Rated 4.52 of 5 – based on 13 votes