Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain by Jean-Noël Kapferer
By Jean-Noël Kapferer
Kapferer on luxurious addresses the number one problem of all significant luxurious manufacturers today:
How can those manufacturers pursue their progress but stay luxurious? How do you reconcile progress and rarity?
Kapferer on luxurious deals a variety of the newest and insightful articles and unique essays at the luxurious progress problem from Jean-Noël Kapferer, a world-renowned luxurious analyst and co-author of the reference e-book the luxurious Strategy.
Each bankruptcy addresses a particular factor in terms of the posh progress problem equivalent to maintaining the 'luxury dream', adapting the net to luxurious calls for, re-widening the distance with top class brands' festival, dealing with the call for of the chinese language consumers, the significance of non-delocalization, emerging sustainable caliber and experiential criteria, constructing genuine luxurious companies and coping with luxurious manufacturers inside of teams with out diluting their fairness and more.
As such, Kapferer on luxurious is the ideal and well timed source for luxurious executives, communique managers, luxurious observers and complex scholars keen to deepen their knowing of this significant luxurious problem.
Read Online or Download Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare PDF
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