Journalism 2.0 How to Strive and Thrive: A Digital Literacy by MArk Briggs

By MArk Briggs

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Extra info for Journalism 2.0 How to Strive and Thrive: A Digital Literacy Guide for the Information Age

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Each paper has built a studio for recording and producing video segments and each is making those shows available for download to an iPod or viewable on the Web site. National Public Radio, meanwhile, serves more than 6 million downloads of its podcasts each month. What does this mean for you? Every news organization is likely to try adding video to its mix very soon (if it hasn’t already). If you can be an early adopter and find a way to incorporate video into your beat or your specialty, you will have a leg up on the competition.

They want you to get the story right. ” The rules are different with a blog. You can play off other information you find online, even linking to stories and blogs that might be thought of as “competition” but, in reality, are essentially all part of the virtual community conversation on a given topic. A 2006 study by the Bivings Group found that 80 of the top 100 daily newspapers in the USA Today's Today in the Sky blog, written by Ben Mutzabaugh. S. have at least one reporter blog on their Web sites.

A good blog headline — just like a good newspaper headline — previews the information the blog post will contain and does it in a compelling manner. Be the authority — with a personality: The narrower the topic, the better. Not only will your audience clearly understand the subject matter covered, the blogger will have a better chance to present his or herself as the best source of timely information on that particular topic. And that’s the goal, after all: To combine authority with personality.

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