Journalism 2.0 How to Strive and Thrive: A Digital Literacy by MArk Briggs
By MArk Briggs
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The Gutenberg Galaxy catapulted Marshall McLuhan to reputation as a media theorist and, in time, a new media prognosticator. Fifty years after its preliminary booklet, this landmark textual content is extra major than ever prior to.
Readers should be surprised through McLuhan’s prescience, unequalled by means of someone for the reason that, predicting as he did the dramatic technological strategies that experience essentially replaced how we converse. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that might emerge within the late-twentieth and twenty-first centuries — regardless of having been written whilst black-and-white tv used to be ubiquitous.
This re-creation of The Gutenberg Galaxy celebrates either the centennial of McLuhan’s beginning and the fifty-year anniversary of the book’s e-book. a brand new inside layout updates The Gutenberg Galaxy for twenty-first-century readers, whereas honouring the leading edge, avant-garde spirit of the unique. This version additionally comprises new introductory essays that remove darkness from McLuhan’s lasting impression on various scholarly fields and pop culture.
A must-read in the event you inhabit today’s international village, The Gutenberg Galaxy is an quintessential highway map for our evolving verbal exchange landscape.
The general public sphere is expounded to be in challenge. Dumbing down, tabloidisation, infotainment and spin are purported to contaminate it, adversely affecting the standard of political journalism and of democracy itself. there's a pervasive pessimism concerning the dating among the media and democracy, and frequent main issue for the way forward for the political technique.
It truly is not likely the Midwest will ever see a extra eminent band of activities men. they're invoice Grigsby, Joe McGuff, Len Dawson, Don Fortune and Harold Ensley.
The gendered nature of the connection among the click and emergence of cultural citizenship from the 1860s to the Nineteen Thirties is explored via unique facts and insightful comparisons among India, Britain and France during this built-in method of women's illustration in newspapers, their function as information assets and their specialist task.
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Extra info for Journalism 2.0 How to Strive and Thrive: A Digital Literacy Guide for the Information Age
Each paper has built a studio for recording and producing video segments and each is making those shows available for download to an iPod or viewable on the Web site. National Public Radio, meanwhile, serves more than 6 million downloads of its podcasts each month. What does this mean for you? Every news organization is likely to try adding video to its mix very soon (if it hasn’t already). If you can be an early adopter and find a way to incorporate video into your beat or your specialty, you will have a leg up on the competition.
They want you to get the story right. ” The rules are different with a blog. You can play off other information you find online, even linking to stories and blogs that might be thought of as “competition” but, in reality, are essentially all part of the virtual community conversation on a given topic. A 2006 study by the Bivings Group found that 80 of the top 100 daily newspapers in the USA Today's Today in the Sky blog, written by Ben Mutzabaugh. S. have at least one reporter blog on their Web sites.
A good blog headline — just like a good newspaper headline — previews the information the blog post will contain and does it in a compelling manner. Be the authority — with a personality: The narrower the topic, the better. Not only will your audience clearly understand the subject matter covered, the blogger will have a better chance to present his or herself as the best source of timely information on that particular topic. And that’s the goal, after all: To combine authority with personality.