Guerrilla Marketing: Easy and Inexpensive Strategies for by Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

EPUB eISBN: 9780547347660

When Guerrilla advertising was once first released in 1983, Jay Levinson revolutionized advertising suggestions for the small-business proprietor together with his take-no-prisoners method of discovering consumers. in line with hundreds of thousands of reliable rules that truly paintings, Levinson’s philosophy has given beginning to a brand new method of studying approximately industry percentage and the way to realize it. during this thoroughly up-to-date and improved fourth variation, Levinson bargains a brand new arsenal of weaponry for small-business good fortune including

* innovations for advertising and marketing on the net (explaining while and accurately tips on how to use it)

* advice for utilizing new expertise, equivalent to podcasting and automatic marketing

* courses for concentrating on customers and cultivating repeat and referral business

* administration classes within the age of telecommuting and freelance employees

Guerrilla advertising is the entrepreneur’s advertising bible -- and the ebook each small-business proprietor must have on his or her shelf.

About the Author
Jay Conrad Levinson is the writer of greater than a dozen books within the Guerrilla advertising and marketing sequence. A former vp and artistic director at J. Walter Thompson ads and Leo Burnett advertisements, he's the chairman of Guerrilla advertising and marketing foreign, a consulting enterprise serving huge and small companies all over the world.

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Additional info for Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th Edition)

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The want that Bruce Barton best stimulated, however, was the want for his works of literature. Although The Man Nobody Knows remained on the best-sellers' list for two years and led non-®ction titles in 1926 ± despite generally hostile reviews ± the favourable public response was not entirely spontaneous. Thousands of copies were distributed by businesses as promotional tie-ins. It was brilliantly merchandized thanks to window displays consisting of two lighted candles, a bible and, naturally, Barton's gooder-than-good book.

PART I PUTTING THE `CON' INTO CONCEPT 2 Reviewing Marketing: The Defective Vision of Theodore Levitt It is a truth universally acknowledged that `It is a truth universally acknowledged' is the most compelling opening line in English Literature. 1 But few would deny that Jane Austen's opening salvo in Pride and Prejudice is extremely hard to beat. 2 Have they no originality? If, of course, an analogous Rhetorical Assessment Exercise were performed on the marketing literature, it is a truth universally acknowledged that there'd be very few contenders for the `it is a truth universally acknowledged' title.

It was a time when marketing became the new commercial credo; a time when sales- and product-orientated companies confessed to their sins of omission and 25% commission; a time when marketing doctrine was reformulated thanks to a series of stunning theoretical developments, theoretical developments that still occupy pride of place in principles textbooks. Amongst others, the marketing mix, the PLC, STP, the wheel of retailing, the hierarchy of advertising effects and the marketing concept itself were added to our roll of academic honour during this remarkably fecund period.

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