Greening the Media by Richard Maxwell

By Richard Maxwell

You are going to by no means examine your cellphone, television, or computing device an analogous method after studying this booklet. Greening the Media not just unearths the soiled secrets and techniques that conceal inside of our favourite digital units; it additionally takes aside the myths that experience driven those instruments to the heart of our lives. Marshaling an surprising array of financial, environmental, and old evidence, Maxwell and Miller debunk the concept info and verbal exchange applied sciences (ICT) are fresh and ecologically benign. The authors express how the actual fact of constructing, eating, and discarding them is rife with poisonous components, toxic operating stipulations, and unsafe waste. yet all isn't misplaced. because the identify indicates, Maxwell and Miller live seriously on those environmental difficulties so as to imagine creatively approximately how you can clear up them. They enlist a number power allies during this attempt to foster greener media--from eco-friendly shoppers to eco-friendly voters, with stops alongside the right way to listen from exploited employees, celebrities, and various bureaucrats. eventually, Greening the Media rethinks the prestige of print and display applied sciences, starting new strains of ancient and social research of ICT, buyer electronics, and media creation.

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Even among reactionary voices, an appreciation of nature and a mistrust of people and technology can lead to careful thinking. ” Once such “tools were destroyed,” new inventions and a pacific society could emerge in the absence of mass violence, permitting the redevelopment of a legal system based on restraint. Similarly, Edmund Burke’s cautionary words against the popular will and democracy’s presentism endorse a rule of law that acknowledges each generation as “temporary possessors and life-renters” of the natural and social world.

39 ECOLOGICAL ETHICS AND MEDIA TECHNOLOGY After seeing electricity, I lost interest in nature. Not up to date enough. (Vladimir Mayakovsky, quoted in Macauley, 1996, 11440) The discourse of consumer ethics can be a poorly disguised effort to slough off responsibility for saving the environment onto individual consumers who, as we have argued, are in no position to effect change on their own at the scale that is needed. Moreover, business strategies have adopted “ethical” environmental rhetoric to placate regulators, stave off further regulation, or argue that self-regulation makes government regulation irrelevant.

23 Throughout this book, we review the ways that media technologies have contributed to and deepened the eco-crisis. In this chapter, electricity usage by media technologies provides the first illustration of the scale of the problem facing green consumers. We follow that with a discussion of how consumers can connect to and think about the relationship between the environment and media technologies through an ecological-ethical orientation. We end with a brief case study of the cell phone, which brings several threads of the consumption problem together.

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