From Those Wonderful Folks Who Gave You Pearl Harbor: by Jerry Della Femina
By Jerry Della Femina
From these marvelous folks that Gave You Pearl Harbor: Front-Line Dispatches From The, by way of Della Femina, Jerry
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Extra resources for From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
But by 1965 the sexual revolution was on, and the advertising business went wild. I encouraged it at my agency because nothing got creative people to come in early and leave late better than the prospect of sexual adventure. In 1967, when I opened my ad agency, Jerry Della Femina & Partners, a group of us started an Agency Sex Contest. For more than twenty-five years, one week at the end of every year was devoted to Animal House-like antics. This was, until today, the best-kept secret in advertising.
He is dying for them to compliment him on his new campaign. Everyone wants to be praised. ’ That’s what the client wants to hear. Plus the cash register. ’ He wants that desperately. There’s a myth that the client is not interested in awards. Nonsense. Clients love awards because they love recognition just as much as agencies do. They want their accounts to win as many awards as possible. Doyle, Dane’s advertising has that feeling that the consumer is bright enough to understand what the advertising is saying, that the consumer isn’t a lunkhead who has to be treated like a twelve-year-old.
They’ve been fed the idea from Hollywood that an advertising man is a slick, sharp guy. The people know zip about advertising. In the 1930s, everybody figured Adolphe Menjou was your typical advertising man. They dumped Adolphe Menjou by 1940 and then we had Melvyn Douglas. Remember him? There was a difference between Menjou and Douglas. Menjou was superficial; he knew nothing about it. Douglas knew nothing about it, and didn’t care either. Sometimes Menjou looked like he might be worried about losing a big account.