Consuming Angels: Advertising and Victorian Women by Lori Anne Loeb
By Lori Anne Loeb
Timid and retiring, the Victorian housewife used to be an "angel within the house," or so says the stereotype. but if this angel picked up a well-liked magazine--The woman, for instance--she observed in its ads photographs of Grecian goddesses, girls warriors, queens, actresses, adventurers. those arrestingly sexual and unusually robust pictures are the topic of eating Angels, an enormous exam of ways Victorian advertisements formed social values. Stylishly written and that includes seventy three reproductions, this publication indicates how advertisements used the hedonistic elements of Victorian tradition to promote their wares, glorified consumerism, and mythologized the middle-class existence. pictures of competitive girls, Loeb indicates, performed good to either women and men. And eventually, those advertisements helped bring in the 20 th century with the construction of a brand new group: the neighborhood of shoppers.
Read or Download Consuming Angels: Advertising and Victorian Women PDF
Similar advertising books
A approach for generating rules ,reveals an easy, brilliant idea-generation technique that has stood the attempt of time.
First provided to scholars in 1939, released in 1965, and now reissued for a brand new new release of ads pros and others trying to jump-start their artistic juices, this strong consultant info a five-step technique for collecting info, stimulating mind's eye, and recombining previous parts into dramatic new ideas.
Underdog ads is written for the small-to-midsize company that needs to compete opposed to larger businesses for revenues, industry proportion and model know-how. in keeping with confirmed artistic and strategic advertisements ideas that experience constructed and sophisticated over the past twenty-five years, the booklet is helping smaller companies create and execute ads courses which are potent within the face of sturdy pageant.
A well timed and entire source for winning deal-making.
Keep time and cash in construction, advertising and selling what you are promoting With large contemporary shifts within the manner organizations are outfitted, advertised, and monetized, those are "wild west" occasions for company. during this new panorama, marketers and small company vendors even have an area in advertising with out spinning their wheels or going broke.
- One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition
- Herding Cats: A Strategic and Timeless Perspective on Harnessing the Power of Social Media
- Strategic brand communication campaigns
- Advertising Empire: Race and Visual Culture in Imperial Germany (Harvard Historical Studies)
- The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
- Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)
Extra resources for Consuming Angels: Advertising and Victorian Women
The Victorian was to imagine sitting at a grand banquet, the table groaning with the good things of the earth and made beautiful by the more massive of these treasures; or descending a little in the scale . . imagine the homelier but not less enjoyable— perhaps rather more enjoyable—repast, whose table decoration of equally dainty design, if less ample in their proportions, throw light and colour and artistic effect upon the family circle. 49 "Mirrors made beautiful for reflecting the beautiful.
54 As a consumer ideology of choice and of pleasure proliferated, women were empowered. They gained a new form and degree of economic control and they became arbiters of new social values including gender. Advertisements trace the shifting contours of the feminine ideal. Classicizing imagery aggrandized the feminine image in advertisements. 55 The commercial goddess seems spare, her beauty somehow heightened because it is unadorned. Within the context of innumerable fashion advertisements that attest to the seemingly endless variety and artifice of Victorian fashion, her simplicity is more dramatic.
Advertisements throughout the late Victorian period stressed the importance of the womb-like protection of the home. Defensively, the family, as prescriptive literature suggests, turned inward, and its reluctance to confront the frequent ugliness of the outside world is even given physical manifestation. "30 Advertisements focused on the temptations of the outside world. A piano would make "home more attractive and save more expensive and dangerous amusements . . No investment . . "31 By 1910 "autopianos" could bring "a new attraction to the home .