CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency by Drew Eric Whitman
By Drew Eric Whitman
FACT: Your mind is being controlled-and you don't even comprehend it. simply because when you imagine the advertisements you're seeing at the present time are only lovely photographs with great, artistic replica, you're improper. fact is, you're being powerfully inspired through dozens of confirmed medical rules of advertisements psychology... little-known strategies of client persuasion that pass thoroughly neglected through the deciding to buy public. And they're inflicting you-and hundreds of thousands like you-to spend huge, immense quantities of cash each day on numerous services. yet what are those rules? How do they paintings? and the way are you able to use them on your personal advertising?
Prepare your self for a distinct studying event as writer Drew Eric Whitman takes you on a wild, roller-coaster journey during the streets of recent York's famed Madison street and teaches you the categorical mental strategies that today's best copywriters and architects use to steer the masses... and the way you should use them to quickly elevate your revenues, it doesn't matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets and techniques that he realized in the course of his 25+ years within the advert company, including:
*60% of individuals learn simply your headline and what to do approximately it
*Captions lower than photographs get two hundred% better readership than non-headline copy
*Ads with sale costs draw 20% extra attention
* To double your ad's attention-getting worth, you need to amplify it 400%
*Four-color advertisements are as much as forty five% more advantageous than black and white
*Prices finishing in "95" are much less powerful than these finishing in "99"
*The psychology of size... web page positioning... typefaces... pricing...social proof... and color
*How to make humans think what you say
*How to cajole humans to respond
*Effective methods for writing psychologically effective headlines
*What errors to prevent in any respect costs
*What you'll want to always/never do on your ads
*Expert formulation, counsel, suggestions and strategies
*And a lot more.
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Additional resources for CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
McGuire, the Inoculation Theory is used to reinforce a consumer’s existing attitudes toward a product or service by presenting a “weak” argument that tricks the consumer into defending his position and therefore strengthening his attitude. The three steps are: 1. Warn of an impending attack. 2. Make a weak attack. 3. Encourage a strong defense. For example, let’s say you and I are pastry chefs, and we work together in a bakery turning out the richest, fluffiest, and most amazing chocolate desserts known to man.
I knew germs existed everywhere. And yet, the “need” to keep my hands relatively germ-free was simply not a concern back then. It wasn’t on the forefront of my mind. Jump ahead to 1997, when Purell hit the consumer market. Aha! Did you know that unwashed hands are the leading cause of food contamination in restaurants? Hand-washing? What a joke! S. airports don’t wash their hands after using the public facilities. More than 30 percent of people using restrooms in New York airports, 19 percent of those in Miami’s airport, and 27 percent of air travelers at Chicago’s O’Hare aren’t stopping to wash their hands.
Because as a realtor, buying that hot new Lexus will make you look more successful to your homebuyers, and they’ll be far more likely to list their houses with you. ’” As the advertiser, your goal is obviously to sell your product or service. Using the Means-End Chain, you simply do it by shifting the consumer’s focus to your product’s ultimate value or benefit. ” To drive the point home, I ask my CA$HVERTISING seminar audiences, “Why should I buy a window sign for my new retail business? pmd 44 10/8/2008, 4:10 PM How to Get Inside Their Heads ME: “Of course.