BUY ME! New Ways to Get Customers to Choose Your Product by Marshal Cohen
By Marshal Cohen
18 effortless how you can make sure shoppers opt for your product over the competition’s the area of purchaser enterprise is usually hit toughest in the course of a recession. yet that doesn’t suggest you can’t nonetheless force revenues and development on your personal association. All it takes to return out on most sensible, even within the hardest economies, is a willing realizing of customer psychology and definitely the right technique. Written by means of Marshal Cohen, a world chief in marketplace learn and patron habit, purchase Me! takes an in depth examine consumer habit in today’s economic system and offers 18 basic strategies you could observe instantly to make your items impossible to resist to buyers, via including new, must-have positive aspects via dramatic enhancements supplying additional prone so as to add price construction upon a powerful acceptance and bold model history Reevaluating each product to make your organization lean and suggest as attainable Cohen explains how you can use those concepts to create a can’t-lose enterprise strategy-—helping you switch adversity into chance and eventually producing dramatic earnings and development.
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Additional resources for BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest
All consumers, even those who are less than fiscally responsible, are beginning to learn the ins and outs of borrowing money. As a brief aside, I am amazed by the number of consumers I’ve interviewed who still have little to no knowledge of how credit cards work. They don’t understand that when they pay off only the minimum balance due on their cards, they are not actually paying down their debt but rather are bearing the bare minimum cost of keeping their cards active. While my intention with this book is not to teach you how to manage your funds, 30 CHANGE IN CONSUMPTION I am interested in helping you understand your consumers’ spending behavior in the new economy.
Give them the best value for their money, the backing of a dependable brand, and customer service they won’t be able to find anywhere else. And don’t just grandstand about how great your customer service is. Truly ramp it up. Service is, after all, the perfect place to exceed your consumers’ expectations. Which brings me to my next point. NEW RETAIL RULE #5: EXCEED EXPECTATIONS Who’s the first person you should turn to when your company is in need of a marketing boost? Your director of marketing?
Now 31 BUY ME! it has to be able to mix frozen drinks and chop food as well. Need another example? While refrigerators with built-in water filters might not be new enough to entice consumers to replace their older model appliances, those with TVs built in to the outside of the refrigerator door have a cutting-edge quality about them that persuades consumers to buy. All of this is to say that with each new product you develop, you need to be offering functions that surpass those of the traditional product.