Brought to You By: Postwar Television Advertising and the by Lawrence R. Samuel
By Lawrence R. Samuel
'If there has been a publication like "Brought to You through" whilst I got here into the ads enterprise, it is going to have stored me ten years of difficult knocks. I plan to shop for it by way of the field load and hand it out as my reward to any younger one that expresses curiosity in stepping into the advertisements company' - Jerry Della Femina, President, Jerry Della Femina & companions. 'The most fun and complete rationalization of the way a unmarried medium rose to be some of the most definitive forces in our tradition' - John Gerzema, dealing with Director, Fallon NYC. 'A fun-filled trip of memories for these folks the right age to recollect the early days of television ads. Samuel additionally presents a robust analogy that places the jobs of legislation, freedom, and the revenue intent of the web in point of view' - Paul J. Groncki, Ph.D., vice president, Director of selling learn, J.P. Morgan. 'Incredibly thought-provoking for an individual attracted to the shaping of our advertisement tradition' - Megan Kent, government Director, model making plans, Bozell world wide. 'All students attracted to how and why advertisers used ads to enhance a effective and positive American method will locate dropped at You by means of a thrilling learn' - Lary could, Professor of yank stories, collage of Minnesota. 'This vital ebook examines and credit, warts and all, the indisputable engine in the back of our country's thirst for development and trust in never-ending percentages - the tv advertisement' - Mark R. Morris, Chairman, Bates North the United States. 'For the final reader or the professional looking to comprehend the economic roots of our adventure economic system, i will not think a extra perceptive consultant' - John F. Sherry, Jr., Professor of promoting, Northwestern college. 'Fascinating examining, taking pictures a pivotal second within the shaping of the main robust iteration in heritage, child boomers' - Benny Sommerfeld, enterprise improvement supervisor, Volvo automobiles N.A. Lawrence R. Samuel writes, consults, and teaches in ny urban. His different books contain "Pledging Allegiance: American identification and the Bond force of worldwide conflict II".
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Extra info for Brought to You By: Postwar Television Advertising and the American Dream
On television, Godfrey came oﬀ as equally spontaneous, although his pitches were in fact more carefully orchestrated. ’’ On a May episode of NBC’s Star-Spangled Revue, for example, Bob Hope cleverly substituted the name of the show’s sponsor to spoof (and promote) his road movies. In the sketch called ‘‘The Road to Frigidaire,’’ Hope played himself opposite Frank Sinatra (in his television debut), the latter playing Bing Crosby’s role in ‘‘The Road to’’ ﬁlm series. Milton Berle appeared brieﬂy at the end [ H S H of the sketch, adding to the mayhem.
On the Cavalcade of Stars in December , for example, Jackie Gleason solicited viewers’ contributions to the National Amputation Foundation. In April on The Colgate Comedy Hour, Jerry Lewis requested donations to the Muscular Dystrophy Association, a foreshadowing of his later telethon work. Such appeals—half genuine goodwill and half smart public relations—were not unusual. Critics such as Humphrey nonetheless believed that it was a mistake for stars to be television spokespeople, accusing Dean Martin, Jerry Lewis, and Danny Thomas of pure greed for endorsing Bulova watches.
The show generated a audience rating (meaning out of every hundred peopleviewing television watched the show), an unheard of share in today’s -plus channel world. ’’ A key criterion for being an announcer on this show was being an ‘‘inveterate’’ smoker, evidenced by the ability to simultaneously talk and exhale. ’’ Cigarette companies were of course avid television advertisers in these days, with Chesterﬁeld sponsoring Arthur Godfrey and His Friends and the Chesterﬁeld Supper Club, with Perry Como.