Brandwashed: Tricks Companies Use to Manipulate Our Minds by Martin Lindstrom

By Martin Lindstrom

Foreword via Morgan Spurlock

From the bestselling writer of Buyology comes a surprising insider’s examine how today’s worldwide giants conspire to vague the reality and control our minds, all in provider of  persuading us to shop for.
 
Marketing visionary Martin Lindstrom has been at the entrance strains of the branding wars for over twenty years.  the following, he turns the highlight on his personal undefined, drawing on all he has witnessed in the back of closed doorways, exposing for the 1st time the total volume of the mental methods and traps that businesses devise to win our richly deserved cash.
 
Picking up from the place Vance Packard's bestselling vintage, The Hidden Persuaders, left off greater than half-a-century in the past, Lindstrom reveals:
 
   • New findings that display how advertisers and sellers deliberately aim kids at an alarmingly younger age – beginning once they are nonetheless within the womb!
   • Shocking result of an fMRI learn which exposed what heterosexual males really think approximately once they see sexually provocative advertisements (hint: it isn’t their girlfriends).
   • How dealers and shops stoke the flames of public panic and capitalize on paranoia over international contagions, severe climate occasions, and foodstuff infection scares.
   • The first ever neuroscientific facts proving how addicted all of us are to our iPhones and our Blackberry’s (and the surprising fact of cellular phone habit - it may be more durable to shake than addictions to medicines and alcohol).
   • How businesses of all stripes are secretly mining our electronic footprints to discover the most intimate information of our deepest lives, then utilizing that info to focus on us with advertisements and gives ‘perfectly tailored’ to our mental profiles.
   • How sure businesses, just like the maker of 1 well known lip balm, purposely modify their formulation in an effort to make their items chemically addictive.   
   • What a 3-month lengthy guerilla advertising test, carried out particularly for this booklet, tells us concerning the strongest hidden persuader of all of them.
   • And a lot, a lot more. 
 This searing divulge introduces a brand new category of tips, strategies, and seductions – the Hidden Persuaders of the twenty first century- and indicates why they're extra insidious and pervasive than ever. 

Show description

Read or Download Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy PDF

Best advertising books

A Technique for Producing Ideas (Advertising Age Classics Library)

A method for generating principles ,reveals an easy, good idea-generation technique that has stood the try of time.

First provided to scholars in 1939, released in 1965, and now reissued for a brand new new release of advertisements pros and others trying to jump-start their artistic juices, this strong advisor information a five-step approach for accumulating info, stimulating mind's eye, and recombining outdated components into dramatic new ideas.

Underdog Advertising

Underdog ads is written for the small-to-midsize enterprise that needs to compete opposed to greater businesses for revenues, marketplace proportion and model expertise. in line with confirmed artistic and strategic advertisements rules that experience constructed and sophisticated over the past twenty-five years, the publication is helping smaller companies create and execute advertisements courses which are powerful within the face of sturdy festival.

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Store money and time in development, advertising and marketing and selling your online business With large contemporary shifts within the approach agencies are equipped, advertised, and monetized, those are "wild west" instances for company. during this new panorama, marketers and small enterprise vendors even have an aspect in advertising with out spinning their wheels or going broke.

Additional resources for Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Example text

In contrast, would Harvard University be as influential today if not for the sacred beliefs that govern it? The campus, its famous shield, and its roster of influential alumni are powerful brand agents, but it is Harvard’s sacred philosophy, “Veritas,” known throughout the world that probably came first in its brand mythology. N A R R AT I V E : Th e T i e Th a t B i n d s While agents are an indispensable focal point for a set of sacred beliefs, they really do not have much of a connection without narrative.

His own heroic journey reaffirms that one man with a great idea and the will to persevere can make a difference. No matter how much criticism the world threw at this man, he pursued his dream undaunted. No matter how much attention the world paid to him, he never lost sight of his beliefs and his principles. He stayed the course and changed the world. As the congregation multiplies in numbers on this blustery morning, symbols of the great leader’s legacy are plentiful: articles of clothing, books, magazines, and other paraphernalia.

The result came in 1984 with the launch of the Macintosh. This machine changed Apple forever. Macintosh made it fundamentally easier for the user to interact with a personal computer. Rather than memorizing cryptic syntax, users could now point and click from pull-down menus using a new device called a mouse. They did not need to configure the machine. Instead, they plugged it into a wall, and maybe connected a printer. Sitting in front of a Macintosh, they peered into a friendly virtual environment that borrowed a lot of things they already understood, like desktops, files, and windows.

Download PDF sample

Rated 4.72 of 5 – based on 6 votes