And Now a Few Words From Me : Advertising's Leading Critic by Bob Garfield

By Bob Garfield

"If you crave perception into the wacky, zany, madcap--albeit very serious--business of advertisements, this can be a good spot to begin."--Miami bring in A witty and frank examine the advert biz from one in all its most beneficial voices advertisements has develop into an never-ending move of clich?s, tacky productions, miscast celebrities, and gratuitous sex--and take-no-prisoners advertisements Age columnist Bob Garfield has had adequate. within the usually hilarious, continually dead-on And Now a number of phrases from Me, Garfield seems on the most sensible and the worst in trendy ads as he tells advertisements execs that it is time to swallow their very own egos, go back consumers' rights to the vanguard, and--once and for all--eliminate undesirable advertisements from the face of the earth.

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It’s so embarrassing. ” Sol patted his friend consolingly. “Manny, I know just what you’re talking about. I had the same problem. Terrible. But I go to see this doctor. He has some sort of crazy system—symbology, association, I don’t know what you call it. ” APROPOS OF SOMETHING “Well, hell, Sol,” Manny says, “I’ll try anything. ” Sol winces. “His name? OK, his name. . OK, I’m thinking of a plant, flowering plant. Long stem. It’s got a beautiful bloom—red petals, gorgeous red petals. And the stem, it’s got thorns up and down it .

For a deceased individual, he sure knows what makes people tick. As for Hawthorne, well, in terms of making literature exciting for teenagers, he’ll keep ’til later. Much later. He’ll keep ’til never. All right, that covers literature. Advertising, of course, has no responsibility to strike chords of shared humanity. (Although sometimes it does so very well. For more than twenty years, for instance, McDonald’s commercials have plumbed the relationship between parents and little kids, delightfully capturing the joy/exasperation of reckoning with the four-year-old mind.

As the song played, the fellow danced in place while turning the cue cards one by one, “translating” the difficult-to-register lyrics: Into the valley Peas sure sound divine. Sissy suffered you But who can viv iron? The soldiers go marching There’s masses of lamb. Whose disease is cat skin? The picture in Hugh’s toe Ahoy, ahoy, Len see a sty. Ahoy, ahoy, barman and soda Ahoy, ahoy, juicy men embalmed her. Ahoy, ahoy, lung nearly gave. ORIGINAL SIN It was hilarious—not because the Skids’ lyrics were weird but because, as a viewer gradually came to realize, the transcription was so screwed up.

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