And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner

By Larry Oakner

Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a number of Laughs from Our Sponsor deals an in-depth examine essentially the most profitable and interesting radio advertisements from the final part century, offered by way of advertisements veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the attention-grabbing and humorous ads that chronicle radio heritage. large interviews with account executives, consumers, manufacturers, and actors supply a different viewpoint at the improvement of funny radio advertisements through the years and what it takes to create a memorable and powerful crusade. And Now a couple of Laughs from Our Sponsor exhibits ads execs the best way to maximize simply sixty seconds of airtime to win consumers over and offers unique recordings of a few of the main enjoyable and enlightening ads ever produced.

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Qxd 6/3/02 10:22 AM Page 20 20 AND NOW A FEW LAUGHS FROM OUR SPONSOR but only temporarily. By 1964, the ads were a goner, and the combination of declining sales and the eventual purchase of Piels by the competing brand Schaeffer severed the ties between Y&R and Piels. In an interesting footnote, the Piels brand was handled in 1975 by the Papert Koenig agency in New York, which brought back Bob and Ray to re-create Bert and Harry again for a short while. Intermittently over the next 10 years Bert and Harry were trotted out—in 1983 the Wyse Agency in Cleveland picked up the Piels brand as part of its assignment from the Stroh Brewery, the new owners of the Piels trademark.

CONTRACTOR: Well . . not many, not many, but look . . I don’t know if I want to get . . FREBERG: You want us . . to . . CONTRACTOR: No . . I don’t want to get involved. . FREBERG: You want us to get another contractor? Is that it? Is that it? CONTRACTOR: No, I like the job . . but we could be arrested! FREBERG: Suppose you let me worry about that, huh? CONTRACTOR: Okay, we’ll start first thing in the morning. ” CONTRACTOR: Now, wait a minute! ” FREBERG: Yeah, well . . CONTRACTOR: Which do you want?

CONTRACTOR: . . and put a three-hundred-foot can of Contadina tomato paste up there. FREBERG: That’s right, in full color. CONTRACTOR: [Nervously] Now, look, Mister, are you sure this is all right? Did you check with the Empire State Building people? FREBERG: Oh, they won’t know the difference. You know how it is . . qxd 6/3/02 10:23 AM Page 39 CONTADINA TOMATO PASTE: STAN FREBERG CONTRACTOR: Yeah, but that tower was put there to moor zeppelins to. FREBERG: Look, look, let’s be realistic. How many zeppelins have moored there in the last month?

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