Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky

By David Strelecky

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In publishing, art directors work Minimum Education Level with artists, photographers, and text Bachelor’s degree editors to develop visual images and Salary Range generate copy according to the mar$37,920 to $82,680 to keting strategy. They evaluate existing $135,090+ illustrations, determine presentation Certification or Licensing styles and techniques, hire both staff None available and freelance talent, work with layOutlook outs, and prepare budgets. About as fast as the average In films, videos, and television commercials, art directors set the general DOT look of the visual elements and approve 164 the props, costumes, and models.

The ability to think clearly and logically is important, because commonsense approaches rather than gimmicks persuade people that something is worth buying. You must also be creative, flexible, and imaginative in order to anticipate consumer demand and trends, to develop effective concepts, and to sell the ideas, products, and services of your clients. Finally, with technology evolving at breakneck speed, it’s vital that you keep pace with technological advances and trends. Besides being able to work with the most current software and hardware, you should be familiar with the Web, as well as with other technology that is impacting—and will continue to impact—the industry.

Edu) 3. edu/advertising) 3. edu) Source: University of Texas at Austin munications, English, or journalism; research workers need college training in market research, social studies, and statistics; and most account executives have business or related degrees. Media positions are increasingly requiring a college degree in communications or a technology-related area. Media directors and research directors with a master’s degree have a distinct advantage over those with only an undergraduate degree.

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