Adland: A Global History of Advertising (2nd Edition) by Mark Tungate
By Mark Tungate
Adland is a ground-breaking exam of contemporary advertisements, from its origins within the nineteenth century to the evolution of the present advertisements panorama. writer and journalist Mark Tungate examines key advancements in ads, from print, radio, and tv ads to the possibilities afforded via electronic media -- podcasting, textual content messaging, and interactive campaigns. Adland specializes in key avid gamers within the and contours particular interviews with prime names in foreign advertisements, together with Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA all over the world; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertisements in long island and London, and happening to hide Western Europe and the rising markets of jap Europe, Asia, and Latin the United States, Adland bargains a complete exam of an international and suggests how it really is more likely to advance sooner or later.
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Extra resources for Adland: A Global History of Advertising (2nd Edition)
Brands had definitively entered the public consciousness. Back in the States, the introduction of hire purchase made costly goods available to a raft of new consumers. Sales of radio sets rose from US $60 million in 1922 to US $850 million by the end of the decade, while the number of cars on the road rose from 6 million to 23 million in 10 years. In 1928 Ford replaced its Model T with the Model A, with the NW Ayer agency handling advertising for the launch. Just as JWT’s overseas expansion had been accelerated by General Motors, so Ayer’s was driven by Ford, with the agency opening offices in London, São Paulo and Buenos Aires.
He wrote some sample tobacco ads and took them along to the offices of F Wallis Armstrong, the first agency in the phone book and, unbeknown to Rubicam, a notoriously cantankerous adman. Initially agreeing to see the budding copywriter, Armstrong then let him ‘warm a bench’ in the lobby for nine days in a row. On the final day, Rubicam went home and wrote an angry letter explaining exactly what he thought of such treatment. It was, he recalled, ‘designed to produce an immediate interview or a couple of black eyes for the writer’ (‘Leaders in Marketing’, Journal of Marketing, April 1962).
They were also known to work hard – often ridiculously so, until the early hours of the morning – hence all the talk of ulcers and heart disease in the profession. They fought stress with alcohol, giving rise to the ‘three martini lunch’. ’ One figure we might have seen strolling down Madison Avenue on his way to lunch – perhaps with a young colleague hanging onto his every word – was a lanky Englishman, dressed in tweeds for winter or in a lightweight suit brightened with a pocket square in summer.