2011: Trendspotting for the Next Decade by Richard Laermer

By Richard Laermer

A greater time to your enterprise starts off within the subsequent decade. Are you prepared? during this quick and livid time laptop of a e-book, Richard Laermer exhibits you ways to use-and on occasion abuse-the tendencies of the following decade (or ) that truly topic. As an writer with a useful crystal ball, a veteran advertising innovator, and media grasp, Laermer foresees a wonderful future-if you begin making plans for it this day. occasionally you notice a company evolve and imagine, “I want i would considered that.” along with his trademark razor-sharp variety, Laermer finds the main sensible forecasting secrets and techniques trendspotters. Divided into 9 different types, with greater than seventy two “short-short” chapters and dozens of outrageous sidebars, this attractive publication indicates you the how you can: learn the indicators effect the traits include new and reject stodgy count on switch Ask specialists the ideal questions hunt down visionaries and snub fakers Separate the developments from fads Use technology-for every thing take advantage of being sooner than the contest! 2011: Trendspotting for the following Decade is jam-packed with eye-popping predictions (and realities) on how you will reside, paintings, play, purchase, promote, speak, textual content, snigger, and extra. you will find how miniscule awareness spans increases a necessity for velocity...how to paintings while you are sleeping...how to scrub off mediocrity...and why latest verbal exchange units turns into out of date. With 2011you'll methods to perform swap rather than trailing it. Laermer calls traits as he sees 'em-from what is useless to what is sensational to what is novel and what is subsequent. in case you are trying to find extraordinary observations, surprising facts, elegant insights, and healthy nutrition for thought--read this publication. simply because this is often your life...in 2011.

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Demonstrate to everyone that taking naps, bucko, is good, nay, a brilliant part of everyday life and leads to greater productivity. Watching TV opens your eyes to the world and provides undreamed-of moneymaking opportunities— those Ginzu knives must be making someone real cash! We’ll give you tips on how to avoid unwelcome social contact and how to survive when you’re traveling away from home. Recognize that, as a bandwagoner, you’ll be ahead of the curve, and not everyone will be accepting of your new stress-free way of life; you can now proudly cover up so as to appear suitably frenetic and driven.

E-mail lobbed over the transom. I have to say before you read it: I did not mention Safeway in my e-mail; I’ve never been in one. I’m wondering if it’s a “She doth protest too much” scenario, and they’re still worried about such scenarios biting them in the ass. com] Sent: Monday, August 20, 2007 1:48 PM To: Richard Laermer Subject: Response from Starbucks Coffee Company—Case # 4486609 Hello, Thank you for taking the time to contact Starbucks with your comments about Safeway’s “Buy 7, Get 8th On Us” promotion.

Honesty is one thing—“I want you to know”—but if you don’t know that what you’re saying is true, then why waste the energy? There is a right way. A clear vision. I’m not saying that any of us have it, but you know it’s out there somewhere. Being confused or beguiled or asking too many questions: that’s the way it is when you squint and wonder if any of this has any meaning. I used to tell people all the time, “I’m easily confused” just to disarm them when I peppered them with queries. But I realize now that it was mostly because I didn’t buy what people were telling me.

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